Zoe Curtis
Turning Holiday Browsers Into Buyers: Retargeting and Remarketing
The holiday season is a busy time for shoppers—and an even busier time for advertisers. Turn holiday browsers into buyers.
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Zoe Curtis
5 min read
AdTech Jargon Busted: 15 Key Terms You Should Know
Navigating the world of advertising technology can feel overwhelming, 15 Key Terms You Should Know.
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Zoe Curtis
4 min read
Ad Targeting 101: How Advertisers Find You
If you’ve ever felt like the internet knows you a little too well, you’re not alone.
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Zoe Curtis
1 min read
Glui to Attend Advertising Week New York 2024
Atlanta, Georgia – October 4th, 2024 – Glui, Inc. today announced its participation in the 20th annual Advertising Week New York ,...
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Austin Chrislock
3 min read
The Attribution Puzzle in Display Advertising: Why It’s So Hard to Measure Success
Attribution is one of the trickiest challenges advertisers face
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Joseph Cooper
3 min read
The First Transactable Managed Service Powered by Curation: No Added Tech Fees, Just Results
Advertisers need both awareness and performance, Glui’s Transactable Ad Network sets a new benchmark
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Austin Chrislock
3 min read
Beyond Impressions: A Strategic Approach to Transactable Media
The conversation is shifting towards transactable media, omni-channel experiences and analytics, and managed media solutions
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Jason Diaz
2 min read
Supercharge Automotive Test Drive Campaigns with Value Exchange
Test drive sign-up ad campaigns are a powerful tool for automotive brands to engage potential customers and drive conversions
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Austin Chrislock
3 min read
The Shift to Zero Party Data: What Every Marketer Needs to Know
The shift to zero-party data is essential in a world where data privacy and customer trust have never been more critical.
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Jason Diaz
4 min read
Maximizing Lead Generation: Smart Value Exchange Strategies
Effective lead generation demands more than just a catchy headline—it requires a well-executed value exchange.
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