The holiday season is a busy time for shoppers—and an even busier time for advertisers. Turn holiday browsers into buyers.

Navigating the world of advertising technology can feel overwhelming, 15 Key Terms You Should Know.

If you’ve ever felt like the internet knows you a little too well, you’re not alone.

Atlanta, Georgia – October 4th, 2024 –  Glui, Inc.  today announced its participation in the 20th annual  Advertising Week New York ,...

Attribution is one of the trickiest challenges advertisers face

Advertisers need both awareness and performance, Glui’s Transactable Ad Network sets a new benchmark

The conversation is shifting towards transactable media, omni-channel experiences and analytics, and managed media solutions

Test drive sign-up ad campaigns are a powerful tool for automotive brands to engage potential customers and drive conversions

The shift to zero-party data is essential in a world where data privacy and customer trust have never been more critical.

Effective lead generation demands more than just a catchy headline—it requires a well-executed value exchange.