Glui Telecommunications

Vodafone partnered with Glui to simplify the e-commerce journey and drive conversions through innovative rich media creatives. By streamlining the process of ordering free SIMs, Vodafone aimed to enhance customer experiences and capture valuable first-party data.

Strategy
Vodafone collaborated with Glui to deliver fully transactional desktop skins that enabled users to order a free SIM directly within the ad unit in just three steps. Seamlessly integrated with Vodafone’s CRM platform, this approach not only shortened the conversion path but also facilitated the collection of consented first-party customer data.