How Glui Revolutionized E-commerce for L'Oréal with In-Video Shopping
L'Oréal, a global leader in beauty products, faced the challenge of enhancing their e-commerce capabilities to boost sales directly from their advertising efforts.
Enter Glui, the innovative advertising and landing page design tool designed for agencies and brands. With Glui's advanced features and user-friendly platform, L'Oréal successfully integrated e-commerce within their video ads.
About L'Oréal
Founded in 1909, L'Oréal has grown to become the world's largest and most renowned beauty company. Known for its commitment to innovation, quality, and sustainability, L'Oréal offers a wide range of products, from skincare to haircare, makeup, and fragrances. With a presence in over 150 countries, L'Oréal continues to lead the beauty industry by combining advanced research and technology with a deep understanding of consumer needs and trends.
The Challenge
L'Oréal needed a solution to enhance their e-commerce capabilities directly within their advertising content. Traditional video ads were effective in generating brand awareness but lacked the functionality to drive immediate sales. L'Oréal required a modern, interactive approach to turn viewer interest into direct purchases without disrupting the user experience.
The Glui Solution
Glui provided L'Oréal with a comprehensive suite of tools to create interactive, shoppable video ads. Here's how Glui made a difference:
Interactive Video Ads: Glui's platform allowed L'Oréal to design visually appealing, interactive video ads that included embedded e-commerce functionality. These ads featured clickable hotspots and product showcases, enabling viewers to shop directly from the video.
Seamless Integration: Glui's easy-to-use tools enabled L'Oréal to seamlessly integrate their product catalog into the video ads. Viewers could explore product details, view pricing, and make purchases without leaving the video experience.
Data Integration and Analytics: By integrating with L'Oréal's e-commerce and CRM systems, Glui ensured that all captured data was automatically transferred and tracked. This integration provided valuable insights into customer behavior and campaign performance.
A/B Testing: Glui's platform supported A/B testing, allowing L'Oréal to experiment with different video formats, messages, and interactive elements. This data-driven approach helped identify the most effective strategies for driving e-commerce conversions.