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Glui Automotive
Date
April 2023
Company
Hyundai
Hyundai UK partnered with Glui to drive high-quality lead generation through an industry-first use of transactional skins. With the growing demand for electric vehicles in Europe, Hyundai aimed to enhance customer acquisition and strengthen its first-party data strategy.
Strategy
To achieve its ambitious growth objectives, Hyundai UK prioritized innovation in digital customer journeys. Collaborating with Glui and GumGum, Hyundai deployed fully transactional desktop skins that simplified the test drive booking process for two of its electric models. This approach integrated data-driven advertising with seamless user experiences, enabling Hyundai to capture high-quality leads while aligning with its first-party data strategy.