Glui CPG

TropicSport partnered with Glui to optimize paid social campaigns and capture first-party data across Meta and Instagram. With a focus on promoting their mineral sunscreen, the brand aimed to enhance eCommerce performance and streamline customer acquisition.

Strategy: TropicSport leveraged Glui’s proprietary technology to transform existing Meta and Instagram ads into transactional units. By seamlessly integrating with Shopify and Stripe, Glui enabled TropicSport to offer a simplified in-ad purchase experience, expanding payment options and driving conversions while supporting their first-party data strategy.