How Glui Enhanced E-commerce for Corona with Interactive Video Ads

Corona, a leading global beer brand, faced the challenge of boosting e-commerce capabilities through innovative advertising strategies. Enter Glui, the cutting-edge advertising and landing page design tool designed for agencies and brands. With Glui's advanced features and user-friendly platform, Corona successfully integrated e-commerce within their video ads.​

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About Corona

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Founded in 1925, Corona has grown to become one of the most iconic and beloved beer brands worldwide. Known for its refreshing taste and signature lime wedge, Corona has a strong presence in over 180 countries. With a commitment to quality and a lifestyle-oriented brand image, Corona continues to lead the beer industry by staying connected with its consumers and embracing innovative marketing strategies.

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The Challenge

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Corona needed a solution to enhance their e-commerce capabilities directly within their advertising content. Traditional video ads were effective in generating brand awareness but lacked the functionality to drive immediate sales. Corona required a modern, interactive approach to convert viewer interest into direct purchases without disrupting the user experience.

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The Glui Solution

Glui provided Corona with a comprehensive suite of tools to create interactive, shoppable video ads. Here's how Glui made a difference:

1. Interactive Video Ads: Glui's platform allowed Corona to design visually appealing, interactive video ads that included embedded e-commerce functionality. These ads featured clickable hotspots and product showcases, enabling viewers to shop directly from the video.

2. Seamless Integration: Glui's easy-to-use tools enabled Corona to seamlessly integrate their product catalog into the video ads. Viewers could explore product details, view pricing, and make purchases without leaving the video experience.

3. Data Integration and Analytics: By integrating with Corona's e-commerce and CRM systems, Glui ensured that all captured data was automatically transferred and tracked. This integration provided valuable insights into customer behavior and campaign performance.

4. A/B Testing: Glui's platform supported A/B testing, allowing Corona to experiment with different video formats, messages, and interactive elements. This data-driven approach helped identify the most effective strategies for driving e-commerce conversions.